Yes, nobody goes to Rays games. Of course, you guys know there are plenty of Rays fans. And I know there are plenty of Rays. It is just nice to be reassured of this from time to time and the latest comes from the radio side of things.
The Rays and iHeart Media announced a “multi-year” extension today that will keep Rays games on WDAE 620/95.3 FM.
Along with this announcement, the team released some Nielsen Audio ratings for the 2014 season and they are up across the board:
- Adults, 18 and older — up 27%
- All persons, 6 and older — up 21%
- Women, all ages — up 51%
While we don’t have the baseline numbers, this is very encouraging in a season when attendance is way down. It also echoes what we have seen with the television ratings, which are also up this season.
And the most encouraging part of the numbers above are the women. This is just anecdotal evidence, but it has been my experience here, in social media, and at games, that the Rays in recent years have been very popular among women and that this is not a new phenomenon. So, unless the women are just now discovering the soothing and addictive sounds of Dave Wills and Andy Freed, this means a big number for female fans on the radio broadcasts.