460_rays_fansAttendance for Rays games are still bad. But in a sporting universe where television ratings are king, the Rays are still doing better than most and it is just another reminder of why Major League Baseball will never give up on the Tampa Bay market.

According to Fox, viewership for Rays games on Sun Sports has an average household rating of 4.17, up 4% from the same point last year.

That translates to an average audience of 80,000 homes which would have easily ranked among the top 12 of the 27 Major League Baseball teams with data last year.

That also means, that despite the terrible attendance, if current market conditions hold, the Rays are still looking at a new local television contract in two years that could be worth $80-100 million per year, a huge jump from the approximately $20 million per year they are receiving now.



  1. Anthony says:

    Would FOX still be able to afford BA's salary and celebrity trailer? Or all of Dewayne's perm spray?

  2. Brent says:

    They do have a BIG tv market being the 13th biggest, 2 in the top 20, 5 in the top 50 markets...

  3. Chris says:

    Curious - if 20,000 more of those folks were at games, and 60,000 were watching on TV, how would the 60k rate?

    I guess what I'm trying to say is the low attendance actually helping their television #s?

    I also feel like the TV ratings are further proof that a better located stadium would help. For crying out loud, the Lightning are saying they have 12k season tickets sold for next year, and Florida is more a baseball state than hockey, it all comes down to location.

  4. Gus says:

    Just like everything with this franchise, they may have bad timing with the TV contract. Lots of talk about the sports cable TV contract bubble as people unplug from cable.


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