Once again, local television ratings prove that the Rays have more fans than most people outside of the area realize.

Of the 28 American teams with available data, the Rays finished 12th with an average of 73,000 households tuning into Sun Sports for games in prime time.

Data was not available for the Dodgers or the Astros as games for both of those teams are not currently available on all cable providers in their local market. The Rays almost certainly would have finished behind the Dodgers but ahead of the Astros.

Either way, the Rays are clearly top-half team when it comes to television ratings and finished ahead of four playoff teams (Orioles, Royals, Nationals, A’s).

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9 Comments

  1. Dave L says:

    Have they ever done a study to compare the relative economic value of a actual paying fan to the Club versus a TV viewer or even radio listener?

    Like 5,000 paying fans sprinkled in a typical seat distribution equals 50,000 TV viewers equals 100,000 radio listeners? For example only.

    Also what percentage of a teams revenue comes from Broadcast rights? You would have to average the whole of MLB because some are in older bad deals (Rays) and some are in newer good deals (Mariners)

    If we have 3/4 of Mariners viewers the Rays would be in heaven if they got 3/4ths of what the M's swung for their rights.

    Of course 1 or 2 more years of 2014 version of the Rays and we will be down at the bottom.

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    • Lloyd says:

      I think that number would be team dependent based on at least the variables of average ticket price, average concession consumption, concession deals/profit, broadcast contract, etc. I also think (but am not positive) that the viewership rate really only affects the broadcaster on what they can charge for commercials aired. The team just gets a lump sum payment for broadcast rights that is guaranteed no matter if 100 or 1,000,000 people tune in. Viewership would indirectly affect the team, since the more people that tune in and make the broadcaster money, the more money they would be willing to pay out to the team for the broadcast rights.

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  2. Jim says:

    What about the Blue Jays?

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    • Mr. Smith 1980 says:

      Guessing the rating system is an American based company with rights to track American viewing data... just a guess.

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  3. Michael McGee says:

    I tried to watch sun sports on dish net. All season and it was blacked out in my central calif. Location why

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  4. FortMyersDave says:

    Considering Chicago's large population, they really do not have a lot of baseball viewers and the Miami Marlins numbers are laughable; you can slam Rays' fans for not packing the Trop but we do watch them at home and listen to the calls on WDAE!

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