If you have been hanging around these parts for a while, you know that the model for this site is to tell you what the Rays have done, what they are doing and try to project what they will do based on what we have learned. Think of RI as “Tampa Bay Rays 101.”
However, for the next 12 days we will step away from the standard, and we present to you 12 “presents” the Tampa Bay Rays should give to their fans. Looking back at last year’s 12 Days of Raysmas, we see that many of our wishes came true. Many did not. If we can get a couple of more this year, the Rays might just win it all.
Without further ado…
On the seventh day of Raysmas, the Tampa Bay Rays gave to us, SEVEN TICKET MAILERS IN OUR MAILBOX…
We received the mailer you see below in our mailbox earlier this week (click the “Read More” link). It is an advertisement for Minnesota Twins spring training tickets. We bought tickets to a Twins-Rays spring training game, ONCE, several years ago, and we still get these occasional mailers.
We can’t even count the number of times we have order tickets directly from the Rays. And to this day, we have never received a similar mailer from our beloved team.
Hey. Maybe the Rays have determined that these type of ads aren’t worth the cost. But we know that when we looked at this below, our first reaction was “hmm, are we free those days the Rays are in Fort Myers?” And then we went online and bought four tickets.
Two months ago, St. Pete Mayor Bill Foster raised a ruckus when he said he’s “not seeing enough marketing by the Rays.” And as much as we ever hate agreeing with the Mayor, there is evidence to support the notion, including when we heard that Bud Selig “instructed Rays management not to make significant financial investments in the area until attendance indicators improve.”
Hey, we understand the Rays have financial restraints. But if there is one area where the Rays should be spending more than the competition, it is in advertising. And outside of the occasional billboard on Dale Mabry, we just aren’t seeing it.