If you ask ten people why the Rays struggle with attendance, you will get 20 different answers. And there is a good chance they will all be right. And one of those reasons was the Rays decision to move weeknight games to 6:40pm.
However, that experiment is now history. According to the Rays, they have now moved start times back to 7:10 pm. This will impact all Monday through Friday games, except for 12 afternoon games.
The Rays originally moved the start time for their games in response to fan polling that showed fans wanted to get home earlier on school nights. But apparently the Rays forgot to ask if those fans would still go to the games if they started earlier.