In a column by Michael Sasso of the Tampa Tribune, he addresses the issue of whether or not the Rays are doing enough to help attendance. This is something we have addressed on this site in recent weeks.
One of the biggest issues has been advertising, and what some fans and media personalities have perceived as a lack of effort on the part of the Rays.
According to Sasso, their fears may be true…
“…data suggests the Rays cut their ad spending by 33 percent over the past two years. In 2009, the team spent an estimated $761,000 on TV, radio, print, billboard and online ads, Kantar found. That fell to $508,000 in 2010. The team’s advertising rose slightly in the first half of 2011 over the first half of 2010…Most teams also cut their ad spending by 14 percent to 40 percent. But the data show the Rays spent less on advertising last year than everyone except the Royals (see chart). The Rays declined to comment on Kantar’s data.”
That’s kind of amazing considering the number of teams that can sell out their ballparks without any advertising at all. Sasso does add that there is debate as to how much advertising impacts ticket sales.
Jonah Keri, who authored the book “The Extra 2%” about the rise of the Rays, has a different take on why the Rays attendance is so bad.
“I just think this is the 30th worst market out of 30 markets.”
We guess that chapter will be in the paperback edition.