The Miami Marlins unveiled their new uniforms on Friday (right). After the logo leaked a few weeks ago, there were some concerns about how atrocious the uniforms would be. But if you ask us. they aren’t that bad, and in fact they look very South Beach.
But there is another reason that we are discussing these today. Notice that, of the four jerseys, three of them say “Miami” across the front.
Now compare that to the Rays. Of the Rays four official jerseys, NONE says “Tampa Bay.”
Marlins owner Jeffrey Loria spoke about the use of “Miami” on the unis (thanks Joe)…
Loria noted that having the city name on the primary uniforms ” is a rarity in major league baseball. We’re proud of where our home is and we want to remind the world when we take the field.”
The Rays front office has always been business first. That means promoting the brand. And to promote the brand, you need to push the logo. So the Rays have the Rays official logo on the front of their jerseys for every game, every year.
But the problem with the business model is that a sports team is also closely aligned with a community, moreso than most large businesses. And if the Rays are going to be business first, it leaves the impression that they are community second.
And hey, that’s cool, we guess. But there is one thing we know for certain. If the Rays had a Tampa Bay jersey, we would own more than just the one BJ Upton jersey we own now…yes, BJ Upton.