The Rays may have struggled at the ticket booth this season, but their local TV audience was among the biggest in baseball. According to an industry insider, the Rays and Sun Sports/Fox Sports Florida finished the season 5th among all baseball teams in local TV ratings.
[You can see more on the ratings, including the surprising teams with the worst TV ratings, in the piece I wrote for Business Insider.]
Here are the top five as well as their respective attendance rankings…
As you can see, the Rays weren’t the only team with attendance issues to still fare well in front of the TV. The Reds were in a similar boat.
While the Rays won’t profit from these ratings directly, it could mean a huge boom for the team’s bottomline when it comes time to renew their TV deal. The current deal expires in 2016. And with the Rangers recently signing a new deal that could be worth as much as $3 billion, the Rays could be in for a huge payday in 2017.
One source indicated to us that the Rays current TV deal is worth approximately $20 million per season. The Rangers new deal is worth $80-150 million per season for a team with TV ratings not nearly as strong.
All of a sudden, the Rays attendance “problems” don’t seem that important.