Without a doubt, the Rays have attendance problems. But with the Rays ranked in the top 10 in local television ratings, interest in the team is at an all-time high.
At the other end of the spectrum we have “The Red Sox Nation,” baseball fans that are smarter and better than regular fans and would never bail on their team! The group that can trace their Red Sox lineage back to a relative that wore a Red Sox cap on the Mayflower. The holier-than-thou “Red Sox Nation,” that can actually improve the potential of their team! Yeah, not so loyal after-all…
On the eve of September 2010, here’s the problem: you now see through it. Whether one measures the Red Sox’ Q rating through television ratings, talk-show volume, web hits or that intangible buzz, the Sox took a major hit this year. Broadcast ratings have plummeted. Secondary ticket sales have slowed to a crawl if not stopped altogether. Fenway Park has gone from among the most fashionable places to be seen to just another ballpark, and the timing could not be worse for a Red Sox administration that might have been planning for another lean year.
All this for a team that some believe still has a shot at the playoffs.
To us, there are two different types of “bandwagon” fans. The first kind only becomes interested in a team when they start winning. We have no problem with this kind. In fact we love this bandwagon fan. Most fans start out this way and the Rays need a lot more of these bandwagoners.
The second kind of “bandwagon” fan bails on their team when things aren’t going so well. If you don’t want to spend money to go see a 100-loss team, we don’t blame you. But if you are a fan, you should at least remain interested. And what we are seeing now, is that much of “Red Sox Nation,” were only on board because that was what the cool kids were doing.