One of the first things we thought about when we heard the Rays would be giving away 20,000 tickets to Wednesday’s home finale, was how the season-ticket holders would react. After all, there was no reward for the fans that dig deeper than most to support the team.
Well, apparently there was enough negative feedback that 18 hours after the Rays announced the ticket giveaway, and just 4 hours before the gates opened, the Rays sent the following email to season-ticket holders…
Starting at 4:45 p.m. today, the Tampa Bay Rays will be giving away tickets to tonight’s game. We are doing so in the Upper Reserved, Upper Box, Outfield, Loge Box, Baseline Box and Press Level locations in an effort to bring people into the stadium for the season finale and create a great atmosphere for our players and our fans.
This is not the start of a trend. This is not a new philosophy under which we will be operating. We place enormous value on the purchase of a ticket and hold in the highest regard those who commit to supporting the Rays through such purchases – especially those people who do so on a Season Ticket basis.
I want to make sure that you don’t take the issuing of these tickets for this one night as a sign we have forgotten about you. Season Ticket Holders are whom we think of first before launching any new program or making adjustments to the game day experience.
We will continue to provide our Season Ticket Holders with the best benefits, service, pricing, seat locations, and postseason options to which you have become accustomed. And we will continue to ensure the integrity and value of your paid tickets–that is paramount to the Rays organization.
Thank you for your continued support. I look forward to seeing you at Tropicana Field throughout the postseason and in 2011.