Back in June we wondered why the national media has been so critical of the Rays attendance and yet they appeared to be giving the Reds attendance problems a pass. Now comes word, that like the Rays, the second-place Reds are starting to see the team’s success pay off in the form of ticket sales

“We knew even toward the middle of last week how big this (Atlanta) series was going to be (at the gate),” said John Davis, Reds vice president of ticket sales. “Our walkup numbers have been good, but the last couple of weeks we’re seeing people buying tickets a week, two weeks, a month ahead of time. They’re planning their weekends.”

The Reds are also aggressively trying to take advantage of the team’s success to promote season-ticket sales with a plan we would like to see the Rays try…

A few weeks ago, the Reds began promoting a “Buy a 2011 season ticket, get all of our August and September games for free” as a way to build the base…”That’s incredibly aggressive marketing,” said Maury Brown, president of the Business of Sports Network, which tracks such things. “That’s a win-win for the fans”…The only other major league club that’s doing it is the Padres, who announced their program back in June and already have had 100 people sign up. The Reds, much later in getting on board, have already sold 50.

The Rays have long struggled with season-ticket sales, and it will be interesting to see if they follow the lead of the Padres and Reds and make a similar offer. In the meantime, it is good to see that, even in this economy, baseball fans will pay to go see good baseball.

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