[Update] The jersey has already been pulled from the website, which is silly. The cat is out of the bag and now all MLB and the Rays are doing is costing themselves money. After the new jersey was linked here, several other sites, including The St. Pete Times, linked to the MLB Shop. Most of the people that click through to the jersey are Rays fans and all are potential customers. There will be no reason to link back to the shop after today.

[1:46pm] We’ve been sitting on this for a while. But now that MLB.com has them on sale, we guess it is ok to tell you that the Rays will be introducing a new alternate jersey in 2010 (thanks Josh).

Hello powder blue. And like the other three jerseys, this one does not say “Tampa Bay” across the front. In fact, not only does it not say “Tampa Bay,” but the “Rays” logo is now much larger ginormous.

Also notice that there is no fish patch on the sleeve. Let’s face it, this ownership group wants nothing to do with the “Devil Rays” past, which leaves us wondering why they didn’t just scrap the “Devil Rays” altogether and start fresh with a new logo.

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