Sponsors are like a great baseball team. A great baseball team can make you dizzy, like you’ve been drinking Jack and Coke all morning. They can make you feel high full of the single greatest commodity known to man – promise. Promise of a better day. Promise of a greater hope. Promise of a new tomorrow. This particular aura can be found in the gait of a great baseball team. In their smile, in their soul, the way they make every rotten little thing about life seem like it’s going to be okay.